The new television ads from Carphone Warehouse are an attempt by the company to reposition theirself as a retailer who offers connectivity with a wider range of technology to their customers, with the exception of mobile phones.  Developed by CHI & Partners, the new television adds show Carphone Warehouse replacing their strap-line from 2006 with ‘Simple, impartial advice’.

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Carphone Warehouse is finally agreeing to the terms of the BPI (British Phonographic Industry), who threatened Carphone Warehouse with taking legal action, because they didn’t cut off their customers who were illegally downloading music.  The first ISP that stated they wouldn’t enforce the new policy of the BPI was TalkTalk, a Carphone Warehouse subsidiary.  Charles Dunstone, the Chief Executive Officer of the Carphone Warehouse Group, told The Telegraph in April that the BPI had been very heavy-handed in their threats.  They are aiming to make this, as the Group is friendly and wants to work all together, he continued, but they have threatened to take legal action in only their first letter.

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